Southbank Place

Southbank Place is a masterplan designed for the site of the former Shell HQ in one of London’s most iconic cultural locations on the South Bank of the River Thames, overlooking Jubilee Gardens and the London Eye. Working with Qatari Diar and Canary Wharf, Sectorlight have delivered an international brand and marketing campaign. 

The overarching aim was to shape a fashionable new quarter that responds to its context and cultural heritage. The brand identity had to balance the vibrancy of the location with the tranquil luxury of the architecture and interiors.

The vast scale of the development site and subsequent length of the hoarding allowed for a more creative approach. This included cutouts, lit-up screens and historic timelines of the area. We also partnered with letterpress legend, Alan Kitching to fuse both art and community by working with students from Walnut Tree Walk Primary and Oasis Academy South Bank. 

https://www.sectorlight.com/work-clients/residential/southbank-place

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