Leveraging the power of email marketing for public sector organizations
Public sector organizations have rapidly adapted to the new ways of communicating, facing the unprecedented digitization of public services in recent years. Email is a vital channel and tool for optimal adoption of these services on a large scale. Sendinblue, leading digital marketing platform, has created a complete guide about email marketing for public sector organizations. Download the ebook today to discover how to keep your audience engaged and informed by using this cost-effective channel.
As a public service organization, your digital communication strategy must include both objectives of conveying information and encouraging the use of your services. In this ebook, you will access a detailed step-by-step on how to choose the best tool for your organization to support the take-up of your online services, and ensure the continuity of information with different audiences, making email the ideal driver of personalized communication.