Improving attendance: good practice for schools and multi-academy trusts

Schools and multi-academy trusts (MATs) share their different techniques for improving attendance rates in their settings

Whole trust and school approaches to improving attendance webinars


Aaron Wright, Executive Headteacher, and Luke Renwick, Headteacher, at Brook House Primary School share how they have created a culture of excellent attendance through a pastoral approach which has significantly reduced the number of pupils who are persistently absent.

A pastoral approach- Brook House Primary School

Kelly Moore, Principal at Ormiston Meadows Academy shares the strategies they have implemented with various cohorts of pupils to significantly reduce persistent absence across the school.

Reducing persistent absence - Ormiston Meadows Academy


Michael Robson, Executive Principal of North Shore Academy, shares their approach for managing and improving attendance in schools in the Northern Education Trust, including work they’ve done during the pandemic.

Managing and improving attendance in a multi-academy trust - Northern Education Trust

Jamie Stubbs, Assistant Headteacher with responsibility for inclusion, safeguarding and attendance at St Thomas More Catholic Academy, shares how the school has managed to improve attendance levels to above national averages.

Improving attendance to above national averages - St Thomas More Catholic Academy

Diane Henson, Headteacher at Wheelers Lane Technology College, shares strategies that the school have successfully implemented to improve attendance for pupils at their secondary boys’ school.

Successful implementation - Wheelers Lane Technology College

Sue Huntley, Deputy Principal of Studio West, shares how they use their curriculum and other strategies to improve attendance in their 11 to 19 studio school.

Improving attendance in a studio school - Studio West

Special/Alternative Provision (AP)

Wayne Askham, head of the Abbey School, shares how they use their curriculum, incentives and rewards, and other strategies to improve attendance in their 5-19 special school.

Using curriculum, incentives and rewards - Abbey School

Matthew Rooney, Principal at St Giles School, shares the actions he has taken to reduce the attendance gap between his 3 to 18 special school and other mainstream settings nationally.

Closing the gap - St Giles School

Bromley Trust Academy Alternative Provision share actions they take at trust, school, and pupil level to bring school attendance significantly above national AP averages.

Raising AP attendance averages - Bromley Trust Academy


Michelle O’Dell shares an insight into her role as Attendance Intervention Manager for John Taylor Multi Academy Trust. This includes strategies for monitoring and improving attendance across all of the schools in the trust.

Using an Attendance Intervention Manager to improve rates - John Taylor Multi-Academy Trust

Training sessions for new attendance guidance

Adam Luke, Department for Education School Attendance Policy lead, outlines what the new attendance guidance means for schools and academy trusts.

What the new attendance guidance means for schools and academy trusts

Jayne Lowe, Department for Education attendance adviser, sets out what makes an effective school level attendance policy.

Setting an effective school attendance policy

Star Academy Trust set out how they ensure that the attendance register is completed consistently across their schools. The presentation also covers the trust’s day-to-day processes to monitor, follow up and improve attendance.

Attendance coding practice and day-to-day processes

Sapientia Education Trust share how they work with families, local authorities and other partners effectively to maximise attendance.

Working with families, local authorities, and other partners effectively to maximise attendance


Susan Morris-King, one of Her Majesty’s Inspectors and also Ofsted’s National Lead for behaviour and attendance, reports the main findings of Ofsted’s ‘Securing good attendance and tackling persistent absence’ report.

Ofsted findings on securing good attendance and tackling persistent absence

Future webinars

Sign up for the attendance webinars we’re hosting throughout March with schools and trusts.

7 July 2022 (16:00-17:00) Sign up for a webinar hosted by Diverse Academies Trust on effective governance which supports stronger attendance

14 July 2022 (16:00-17:00) Sign up for a webinar hosted by Unity Schools Partnership on analysing absence and attendance data to target improvement efforts

Schools have shared their techniques for:

Guidance is available on:

The Behavioural Insights Team have produced a guide on how schools can use text messages to clearly communicate pupils’ attendance levels to parents.

This is based on the results of a successful pilot programme in Bristol, and includes examples of the style of communication schools can use to help boost attendance.

Department for Education