Public Sector Event
Westminster Insight - Social Media for the Public Sector Online Training
Venue: Online
Date: 19 Aug 2024
Synopsis: Join our Social Media for the Public Sector Online Training to review and transform your strategic approach to social media. You will hear expert advice and gain practical tools to optimise your presence online and engagement with your audiences.
Details:
Event Summery
With 56.2 million active social media users in the UK*, social media offers the public sector an opportunity to engage with communities, provide better customer service, and share local information to residents.
Join our Social Media for the Public Sector Online Training to review and transform your strategic approach to social media. You will hear expert advice and gain practical tools to optimise your presence online.
Understand the benefits of different social media platforms to maximise engagement with your audiences, responding to their needs and building trust in your organisation.
Learn how to benchmark, monitor, and report successful campaigns.
This course is designed to help you create a consistent and thriving plan that reflects your organisation’s values and improves how you communicate with service users.
*We Are Social Digital 2024 United Kingdom ReportCourse Outcomes
- Practical steps to set your objectives and optimise your social media presence
- Focus on your target audience and creating bespoke content that adapts to each platform
- Engaging your colleagues with your social media plan
- Evaluating and reporting successful social media campaigns
- Explore effective listening and monitoring of social media channels
- Ensure you are complying with GDPR and accessibility requirements
- This interactive training will provide you with insights and practical examples to successfully use social media to meet the needs of your organisation and its stakeholders
Trainer
Luan Wise is a chartered marketer and fellow of the Chartered Institute of Marketing (FCIM). She has over 20 years experience working in agency, client-side and consultancy roles with clients large and small, from both the public and private sector. A specialist in social media, Luan is a course instructor for LinkedIn’s own online learning platform, an accredited trainer for Facebook and Instagram and author of the award-winning book, Relax! It’s Only Social Media.
Contact:
events@knowledgeexchange.group